What Is Dead Language?

I'd like to say that dead language is messaging that has been grossly overused, overwrought, and over-repeated for far too long . . . but that isn't the whole story.


Beyond all of that is the fact that the words that many businesses are using to promote themselves just do not mean anything at all.


They are generic and aimless.


Now, of course, limited-time offers, discounts, and newsletters do work to some extent, but they do not provide your company with any sort of advantage over any other company who is also saying the exact same things.


I'd like to say that you can think of proper messaging as being something like an arrow that allows you to determine in what direction and with how much force you can launch it with.


And although that is true, it can also be so much more.


Proper messaging means that you don't just have an arrow - you can have an entire universe for your customer to step into and connect their identity with yours.


Here's a question to think about:Do you think that politicians sweep up elections, or religions amass millions of followers, or businesses claim 200% profit margins because they focus on using generic and aimless words, or do you think they focus on pushing one message all the way to the stratosphere without compromise?


It comes down to a single decision - either choose to direct your messaging toward a specific goal and a specific customer, or continue using Dead Language and attract whoever you happen to attract by pure luck.


Looking and speaking like everybody else might be a great strategy for a party - but it is disastrous in business.


If you are still unsure about the value of what I am offering to you, then I invite you to see the problem like I see it.


Go onto Google maps (or your favorite map app), type in the name of your industry, and then check out the various companies that come up and ask yourself:1: What's the difference between any of these companies?2: Why would I shop here, or there, or at this one?3: Do I have a reason to care about the existence of any of these businesses?


And the most painful question of all:Does my own business actually stand out from these others to a complete stranger?


Only you can decide for yourself and then Contact Me Here - or - fill out the form and we can get started by discussing what type of messaging can be accomplished in your business.


This is the type of work that has the potential to completely transform your business and your life, forever.

Contact Me Now and we can get to work on the most important business in the world: Your Business.**

** I only work with a small number of businesses within a geographical area in order to give them "Maximum Narrative Advantage". Meaning that if you are interested in working with The Black Loupe inc., then you should contact me before your competitors do. No pressure.